About

Founded in 2019, this Indian brand has become the go-to-name for well-researched, evidence-based medications. Backed by a robust network of over 60,000 Ayurveda doctors and health experts, this venture serves 18000+ partner clinics spread across 26 states of India, with more than 300 Ayurvedic formulations. 

It leverages end-to-end blockchain technology to track and strengthen all stages of its supply chain. The company is the first and the largest research-to-retail entity in this industry. It seeks to alleviate mass health conditions like chronic pain, gastrointestinal issues, and menstrual health problems.

Seeing the prevalent stigma associated with the Ayurveda, this company wanted to spread awareness and help more people leverage natural, safe, and efficacious well-being. Thus, they sought a strong content marketing strategy to spread the word and reach a wider audience base.

B2C brand's website improves traffic by 800% in a year

What we did

We at Upword Media Services were thrilled by the company’s initiative of combining the ancient science of Ayurveda with contemporary research to provide comprehensive and natural healthcare to people. As their product portfolio expanded continually, they needed frequent and compelling content to accelerate their marketing and drive their point home.

Thus, over a year, we provided them with ten well-researched and SEO-optimized blog posts and 1-2 case studies every month.

How we did it

  • Brainstormed with the client to understand their business goals, keyword research, content style/tone, and brand intent. 
  • Conducted foundational research to gain deeper insights into their brand, product portfolio, industry trends, competitors, and target audience. 
  • Developed a value-driven, product-centric, and scalable content strategy to increase reach, improve brand awareness, and establish the brand’s authority in the  domain. 

Ranked more than 50 keywords, organically, in top 3 positions
  • This strategy included assessing the required content formats, content pillars, and ways of distribution.
  • Devised an elaborate monthly content editorial calendar to organize better and schedule article/blog publications and establish content frequency and consistency. Suggested blog topics to the client for approval based on the research.
  • Created an SEO-optimized content template for blog articles and case studies.
  • Shared our case study framework with the doctors, including a questionnaire template, to get quick and comprehensive details for writing a compelling case study.
  • Defined key metrics to monitor and measure content performance effectively.

With these steps, we could not only ensure both the quality and volume of the content but also establish on-time submissions. 

Ayurvedic research-to-retail venture leverages Upword’s content to boost its marketing and achieve an 800% increase in traffic.

Outcome

OThrough our content, in 12 months, the client’s business gained:

  • a whopping 800% growth in organic traffic
  • ranking for 50+ major keywords in the top 3 positions of the SERP
  • ranking for 300+ keywords in the top 4-10 SERP positions

Original, goal-oriented, authoritative, and optimized content can help you accelerate your business growth and reach out to a broader audience. Get in touch with us to discover how Upword can help you achieve the same.

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